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Mobile shopping: A surprising gender gap emerges
Are men or women more likely to make purchases using a mobile device? The answer may surprise you: According to a uSamp Mobile survey of 1,100 adults aged 18-75, men are more active mobile shoppers,...
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What the iPhone 5′s big screen means for mobile advertising
Until last week, the iPhone has presented a frustrating opportunity for advertising. About one in five American adults uses an iPhone. There are more than 500,000 apps in the iTunes app store. People...
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iOS 6 App Store sorting options change: “For a small developer, this is...
(Welcome Reddit and HN visitors!) As the post-launch hubbub over iPhone 5 and iOS 6 dies down, developers and some users are pointing to a big problem with the updated App Store experience on iPhones:...
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Five reasons why app store SEO is not enough
Earlier this year, I wrote a blog post about effective techniques for App Store SEO. The post was based on my own experience quadrupling the number of daily app downloads in iTunes, which was the...
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Three design patterns for mobile marketing
I am a software guy. And like many people who create software, I seek out patterns. In software, design patterns are akin to templates that can be applied to situations and tasks, to better understand...
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Neemware video: How the SDK works, what users see
The Neemware team has just uploaded a new video. It not only demonstrates what the Neemware SDK can do for mobile apps, it also explains the benefits for users — and shows what they will see when...
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How To Incorporate Feedback Into Lean Mobile App Development
If you’re an app developer or mobile product manager who uses Lean methods of product development, one of the most difficult elements to get right is feedback. In this post, I’ll discuss how Neemware...
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How to use Neemware to increase sales for an m-commerce app
Imagine you have an iPhone app in iTunes that sells T-shirts. Let’s call it the Sea Squirt T-Shirt App. It’s a simple app. The splash page shows the company logo and the most popular items in the...
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Mobile lead generation and engagement with Neemware
When’s the last time you reached out and connected with your mobile users? This is not about day-to-day use of the app. Rather, when’s the last time you sent them a message, asked them a question, used...
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In-App Mobile Feedback & Messaging – From 1 Star to 5 Stars
Mobile users have a great way to let the developers know how they feel about the app. However, there is no way for developers to talk back to users, in the app or via the app store. It’s sad to see how...
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Don’t guess; Just ask !!! – Mobile In-App Polling
You have a great app. You’ve marketed it well. You got few thousand downloads. Your user base is growing steadily. You are happy. Few months go by, and now you start to notice that your growth is...
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